Magnolia: a Visionary in Gartner® Magic Quadrant™ for DXPs

We are delighted to share that Magnolia has been named as a Visionary in the 2025 Gartner Magic Quadrant for Digital Experience Platforms. We’re also very proud that we’re being recognized in this quadrant for the fourth year in a row, which we believe demonstrates the consistency of our products, team and vision to deliver amazing results for businesses around the world.

Of course, we haven’t done this alone. Every day we work closely with our amazing partners and customers to build digital experiences that deliver amazing ROI around the world.

We are particularly proud as a privately-held, self-sustaining company in a market filled with venture capital backed scale ups and publicly-traded companies. We have always focussed on sustainable growth that will deliver for our customers and partners, rather than a boom and bust cycle.

You can grab the full report here and see what Gartner analysts have to say about Magnolia and the wider DXP market here.

We think being named a Visionary raises an inevitable question: what’s your vision?

Our vision is summed up by our dedication to our customers, and focussing on their results to drive our growth and innovation.

We don’t shy away from complex architectures and use cases—in fact we love them. With decades of experience on real customer problems, we love to unlock business and technical teams from the labyrinth of tools and workflows they have often been battling against for years. By creating a truly customizable digital foundation with Magnolia, every team can become far more effective at any scale

Digital experiences have to be flexible—after all if they weren’t going to change they could just be hard coded. Beyond that, customer tastes, organizational structure, technical evolution and changing workflows can all change to how digital experiences are managed. Magnolia’s deep commitment to composable architecture and customizability means that we can manage these changes with our customers, letting them build for both now and the long-term.

Another way we prioritize the long term and stability is how we approach customer value. Rather than pack deals with features customers don’t particularly need or want, we focus on a clear DXP offering that they can expand with other specialist providers. With our dedicated integration frameworks for tools such as commerce, CDP, DAM and more, as well as many pre-built connectors, it’s easy to build the ideal toolset with Magnolia. Similarly, our pricing models are publicly outlined and we focus on long-term success together with our customers and partners.

Innovation only matters if customers can actually use it. That’s why our development is always focussed on impacting real workflows. For example, our AI Accelerator provides easy tools that can both import and enhance LLM content by automating prompts on brand style or using data from Magnolia or any connected system to give deep context to AI responses. When we see new technology emerge, we don’t ask “can we do the same?”, but “how can we use that to help customers build better digital experiences?”. It’s a subtle, but crucial difference.

For many organizations, their digital experiences are their primary way of interacting with their customers, and we take that seriously. We are deeply committed to maintaining market-leading security and stability to ensure that they don’t lose revenue or trust from their customers by being unable to deliver for them or compromised in any way.

Looking at this year’s Magic Quadrant for DXP, there are a lot of new companies mentioned, many of whom have moved to DXP from the headless CMS space. To us, this feels like the market is moving away from “all-in-one” monoliths, and towards more composable solutions where businesses can utilize exactly the tools they need. We’re excited to see how this will evolve in the coming years.

The Gartner® Magic Quadrant™ for Digital Experience Platforms is a great way for us to start 2025, but this is just the beginning for a very exciting year. Stay tuned to see our new releases, and how we’ll keep making the promise of great digital experiences real.

Gartner, Magic Quadrant for Digital Experience Platforms, John Field, Irina Guseva, Varsha Mehta, Mike Lowndes, 28 January 2025

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