Iberinform, a subsidiary of Credito y Caución, is a Madrid-based IT services and consulting organization dedicated to helping companies identify business opportunities and commercial risks. Providing clients with value based on data, predictive models, and technology solutions, their international presence includes credit insurance, debt collection, and information services. Iberinform wanted to revamp its website and easily integrate other tools within its tech stack to streamline the sales process.
Highlights
The Challenge
The Challenge
A Difficult Sales Process
Iberinform wanted to sell its subscription products while improving and automating the sales processes. In their previous system, the Iberinform team had to assist customers via telephone, which slowed down procedures.
The Solution
The Solution
A Flexible CMS
Iberinform chose Magnolia because it offered a highly integrable CMS for their DXP basis, which enabled them to deliver the frontend layer to their customers in a simple and adaptable way and integrate additional third-party systems.
The implementation team used a phased project approach to provide a comprehensive digital solution. Together with Magnolia platinum partner Vass, Iberinform achieved an MVP that integrated the core functionalities of their subscription management tool Zuora to simplify the sales process.
In phase two, the company plansthey plan to expand the platform’s functionality to include custom client products and other features.
The Result
The Result
A Brand New MVP
With the help of Magnolia's DXP, Crédito y Caución can now support over 15 websites, thanks to its headless functionality. Through the first step in their subscription model roadmap, Iberinform has integrated basic functionalities of Zuora, allowing end-users to subscribe to different services of Iberinform. At the same time, the internal teams control recurring payments and manage various options for each contracted service. Iberinform now has a fast and simple ecommerce solution to sell, customize and publish its services.
