HKTB Gains Content Efficiency Working With Magnolia

HKTB’s previous CMS required the IT team to update the website. They wanted to reduce this reliance on IT and allow editors to edit content directly. They needed a CMS that provided fast time-to-market and could support their needs. Magnolia was able to meet their demands.

The MEHK website needed to be localized in five different languages (English, Traditional Chinese, Simplified Chinese, Korean, Japanese) for their target audience. Magnolia was able to support this requirement as Mirum, the agency that implemented Magnolia, was able to integrate with various translation providers, including free and paid ones. 

Magnolia could integrate with all translation services that HKTB uses, including free and mature solutions like Google, Semi-free solutions like Microsoft, and paid and highly professional products like translation.com. The biggest challenge was the need for multilingual content management as the website is localized in five languages. 

Through Magnolia’s various translation management functions, HKTB could leverage Manual entry, Automatic translation from Google/Microsoft/translation.com, and batch upload translated content. 

Also, when an urgent piece of content is published, and the localized versions are not available yet, a temporary translated text can be displayed with a disclaimer that it is “not that accurate” and prompt the audience to refer to the original English version instead.

HKTB has increased efficiency since implementing Magnolia. Since the website templates support faster translation and localization, resulting in lower costs and turnaround time. The marketing team can achieve a quicker time-to-market without relying on IT, and there has been an improvement in consistency and comprehensive experiences for all audiences on a single platform across different languages.

Important information and notices can instantly be delivered to website visitors in a pre-set approval flow without a lengthy communication and development process. The ease of system migration and integration also helps reduce the cost of IT operation teams on sourcing new tools and agencies for managing different projects and types of content.