About the session
Making the promise of GenAI real
We’ve all heard a lot about how AI will change our world—someday, in the future. But how can generative AI actually transform real-world work for marketers right now?
To realize the full potential of AI, you need to understand how to use GenAI tools correctly and effectively.
In this session, our experts will first show you how to form GenAI prompts like a pro with a step-by-step walkthrough. We’ll then dive into three real-world use cases that demonstrate how to use those prompts in practice for:
- Content creation: Automatically create text, images, stories, or even entire pages. Draw on data from external systems, brand guidelines, and regulatory rules to generate accurate, on-brand, and compliant results.
- Personalization: Rapidly produce content variations for precisely targeted audiences. Create content once, and let AI do the heavy lifting at scale.
- Content optimization: Instantly generate metadata descriptions and Open Graph meta tags to improve SEO and enhance engagement through social media.
Join our webinar to learn how these tools can deliver true value and revolutionize your content workflows.
Meet the experts
Jan Schulte
Head of Group Consulting, Magnolia
Working at the intersection of business and technology, Jan helps Magnolia clients succeed with their content management and digital experience initiatives, framing solutions to their custom challenges and opportunities. He is committed to helping businesses realize the transformative power of GenAI for delivering better user experiences, gaining a competitive edge, and accelerating innovation.
Cass Weber
Head of Professional Services & Customer Engagements, Magnolia
Cass oversees all aspects of professional services and drives customer engagement initiatives at Magnolia. Driven by a natural curiosity for varying perspectives, Cass, in this webinar, aims to explore how Magnolia's AI capabilities truly deliver real value in a landscape where AI is often presented as the next big solution.