ON DEMAND webinar

Biopharma in the digital era

Connect with HCPs and drive engagement

Watch our 40-minute webinar, where our panel of biopharma digital marketing experts share practical advice and actionable strategies to transform and modernize your engagement with healthcare professionals (HCPs).

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About the session

Many doors that closed in the pandemic haven’t fully reopened, meaning that biopharma companies need to find new ways to communicate crucial information to healthcare professionals (HCPs). 

Together with two experienced biopharma marketing experts, we discuss the opportunities and challenges of digital channels for engaging with HCPs.

With traditional channels no longer as effective, how do we pivot to ensure vital information still reaches those who need it most?

What you will learn: 

  • Discover ways to navigate the evolving omnichannel communication landscape to effectively find, reach, and engage HCPs while overcoming the current marketing challenges
  • Learn best practices for personalization to significantly improve your communication with HCPs, improve relationships, and increase outreach
  • Explore how generative AI and modular content help accelerate the production and delivery of fresh, relevant, and compliant content across channels

These insights will help equip you with the knowledge to refine your marketing strategy while ensuring compliance, learn what’s new, and achieve a better engagement with HCPs. 

meet the panel

Our digital biopharma marketing experts

Britt

Britt Reints

Lead Strategist, Crescendo

Britt brings two decades of digital marketing to the biopharma space. She’s worked with local HCP portal teams to improve site performance and led global teams driving strategy across markets.

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Eryn Veronesi

Eryn Veronesi

VP Life Sciences Division, Atypical

Eryn has over 14 years of healthcare experience. Eryn works closely with clients to understand their evolving needs, challenges, and preferences in the digital age.

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Jamie Bolland (Host)

Head of Product Marketing, Magnolia

Jamie has years of experience in marketing CMS and DXP technology - helping businesses understand the possibilities and benefits of great digital experiences.

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