Agentic DXP for global growth and governance

Trusted by enterprises worldwide

What is Magnolia DXP?

Magnolia DXP is the agentic digital experience platform that brings your content, channels, governed AI and existing systems into one place. Marketing teams launch new digital experiences faster. IT keeps every system governed and every touchpoint consistent. Together, you grow without friction — even across demanding multi-brand, multi-site, multi-region and multi-language operations.

A clear path to accelerated growth

Designed for the leaders driving AI transformation.

Magnolia DXP bridges the gap between marketing velocity and IT governance. We equip marketing teams with agentic AI and intuitive ease of use to accelerate growth, while giving IT full control to modernize incrementally without disruption.

Discover the Magnolia DXP advantage

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Secure your foundation

Build a secure home for your content with full data ownership. Deploy effortlessly on any cloud, integrate with leading third-party LLMs, and remain completely free from vendor lock-in.

Explore Cloud & AI Migration

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Capture markets faster

Create once, orchestrate everywhere. Speed up campaigns with intelligent automation, balancing global consistency and regional flexibility from one central hub.

Discover Content & Assets

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Turn intent into revenue

Adapt in real time. Deliver personalized, multichannel experiences optimized for both humans and AI discovery engines, and prove your revenue impact.

Explore Personalization & Analytics

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Amplify growth with AI

Automate with confidence. Scale initiatives faster with governed AI agents powered by your choice of underlying models — keeping your brand voice and data firmly in control.

Meet AI Agents

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AI starts the journey. Your website still finishes it.

Discover what 2,000 synthetic buyers told us about AI, brand websites, and where to invest next in the AI-Era Customer Journey research report from Magnolia DXP.

Download the report

Your tools. Just smarter.

Turn your best tools into a competitive advantage. Magnolia DXP acts as a visual orchestration layer over your entire stack, delivering composability without the complexity.

Visual control center: Bring content, AI, data, and experience delivery into a single workspace.
Composable freedom: Keep your preferred tools and swap them out as better ones emerge.
Plug-and-play speed: Connect existing commerce and martech systems fast with native integrations.

Explore the Marketplace