10 Years of Handelskraft
Join us March 12 & 13 in Leipzig for the 10th anniversary of the Handelskraft conference, celebrating a decade of demystifying digital trends. Don't miss our keynote with Villeroy & Boch and learn from industry leaders including Sascha Lobo and Smudo!
Mar 12 - 13, 2025, Kunstkraftwerk Leipzig
Villeroy & Boch: Composable with consistency
Modularity, flexibility, scalability - the technical basis for successful e-business. The basis for contemporary shopping experiences that go beyond the expectations and needs of the target group. With a Digital Experience Platform (DXP), the premium brand Villeroy & Boch has created such a strong systemic foundation, whose components not only talk to each other, but can also be flexibly adapted. In the panel session, Mark Hoffmann, Senior Manager eCommerce & Marketing Solutions, will explain how this system architecture helps to create seamless, consistent and personalized experiences.
Wednesday, March 12, 11:05
Meet Mark Hoffmann, Senior Manager eCommerce & Marketing Solutions at Villeroy & Boch, and Dominik Dühning, Head of Strategic Accounts at Magnolia, and discover how the integration of Salesforce Commerce Cloud with Magnolia led to modern, seamless shopping experiences.