A composable, open-source DXP for the enterprise

Digital Experience Platforms (DXPs) are essential to today’s digital landscape. They provide consumers with the experiences they want when they want them and enable businesses to deliver these experiences by effectively combining content management, analytics, omnichannel delivery, and more. As Gartner points out, “organizations use a DXP to compose, manage, deliver, contextualize and optimize digital experiences across multiple channels in B2C, B2B, and B2E use cases.”

Given the proliferation of software applications to choose from, particularly in the Martech space, enterprises need the flexibility to choose the capabilities and technologies that best fit their needs. A composable, open-source DXP like Magnolia provides that flexibility, but this isn’t the only reason it is the best option for enterprise businesses.

A composable DXP is a set of integrated technology components that together provide the tools to create, manage and deliver digital experiences for consumers, partners, and B2B customers. It integrates technologies from multiple vendors as building blocks, enabling organizations to develop a flexible, best-of-breed platform that works best for their needs.

One example of a composable DXP is Magnolia. The Magnolia DXP lays the foundation for a fully-integrated platform with a unified authoring experience that allows enterprises to create composable content once and deliver it to any digital channel.

Magnolia’s many out-of-the box integrations are grouped into Connector Packs, and, for example, include commerce integrations with Salesforce Commerce Cloud, SAP Commerce, and commercetools, serving as DXP building blocks.

An open-source DXP is a Digital Experience Platform that is based on open-source software. The software’s source code is available to view and modify, maximizing flexibility through integration and customization.

Unlike open-source DXPs, proprietary DXPs don’t carry the same flexibility, often restricting businesses to a single suite or components from one vendor without access to their source code. This architecture cannot provide the same transparency and flexibility as an open-source DXP.

A composable, open-source DXP provides several benefits compared to its monolithic, closed-source counterparts:

A composable, open-source DXP enables you to combine and customize technology components from best-of-breed vendors that can easily be swapped in and out, avoiding vendor lock-in. Instead of being restricted to a suite, you have the freedom to connect to other pieces of software or to augment the platform through customization.

Better security is one of the hallmarks of open-source software, and open-source DXPs are no exception. With open-source software, there are more eyes analyzing code and vulnerabilities, meaning that organizations can respond to vulnerabilities much quicker.

A DXP should enable you to launch new experiences quickly. After all, with the frequency that customer expectations continue to change, you want to be able to launch new campaigns without delay. With composable, open-source technologies, you can proceed quickly because no restrictive systems are slowing you down.

The benefits of a composable, open-source DXP are clear but if you are still asking yourself why you need one, here is why:

Nowadays, enterprises need to be adaptable and react to changing customer expectations and emerging technologies. Marketers need user-friendly capabilities, and developers need to be able to leverage modern frameworks that help them do their jobs better and faster.

A composable, open-source DXP provides this flexibility, allowing companies to customize their DXP, integrate new technologies, and launch new experiences and campaigns without missing a beat.

Thinking ahead, enterprises should also be looking to future-proof their digital capabilities. The digital experience is fraught with unpredictability as things change constantly. The flexibility of a composable, open-source DXP enables companies to make adjustments and ensure that they can operate to the same level in the years to come.

Magnolia offers a composable DXP and gives access to its source code. It enables you to create the digital experiences that customers love without limiting your team’s freedom to innovate or compromising on security.

We make our source code available to our customers. This provides code transparency and better security. It also enables our users to customize the platform and develop custom solutions.

As an enterprise, you need the flexibility to choose the ideal building blocks for your DXP, and Magnolia’s composability allows just that. The multiple layers of Magnolia’s DXP architecture allow you to combine building blocks such as content management, internationalization and personalization, and omnichannel orchestration and delivery, with cloud and self-hosted deployment options. With Magnolia, you have the freedom to choose what fits best for your business.

Magnolia provides Connector Packs, APIs, and custom integrations, offering the freedom to integrate the tools you want and helping you get the most out of your digital experience platform. You also have access to the Magnolia Marketplace with pre-built capabilities and extensions.

Magnolia is an excellent choice for enterprises looking to scale their operations and deliver the best digital experiences to their customers. Our composable, open-source DXP is built for the enterprise and provides all the features for organizations at that level.

With out-of-the-box features such as workflows, user roles, and multi-site and multi-language management, we facilitate collaboration at scale. Our integrations unify content and data in one authoring interface, offering enterprises everything they need to build their robust DXP foundation. Plus, with headless architecture and WYSIWYG editing and previews, marketers can deliver the personalized content experiences customers expect.

Learn more about Magnolia’s enterprise capabilities in our white paper: Magnolia for the Enterprise.