Announcing the 2023 Magnolia Partner Award Winners - EMEA and NA

Here at Magnolia, we live for composable projects and better customer experiences. But we can’t walk that walk alone. We rely on experienced and enthusiastic partners that achieve remarkable results for our customers and make their clients’ lives easier, one step at a time.

We’re proud that we were able to expand our network to include over 230 partners worldwide, which is why we want to take a moment and honor their outstanding work and commitment to Magnolia. This time, we’re looking at our partners in the EMEA and NA regions, but there’s more to come.

We like to shine a light on the most inspiring projects of the last year with the 2023 Magnolia Experience Award. We’ve gone through an arduous process of determining the winners through an internal jury with members from Magnolia Partner managers, our Marketing and Services departments and our technical account executives.

We closely watched several contestants across four categories, but these ones prevailed.

Excited to learn more about their projects? Let's get started.

Our first standing ovation goes to adesso and interactive tools for their sensational performance in orchestrating Heraeus’ cutting-edge website.

adesso, the unstoppable juggernaut of IT services in the DACH region, leads a revolution that reverberates across industries and public domains. Armed with a laser-focused mastery of core business processes, their team wields industry-specific wisdom and state-of-the-art technology like virtuoso musicians.

Their secret sauce? A three-pronged strategy that combines the know-how of their brilliant minds, technology prowess that transcends manufacturers, and an unwavering commitment to the alchemy of reliable backend software implementation.

In the arena of fiercely competitive sectors such as banking, healthcare, media, and even the heart-pounding world of lotteries, adesso has emerged as the conductor of choice for tailor-made IT solutions. With a storied history of serving illustrious brands like Commerzbank, Union Investment, Mercedes Benz, and Bosch, their portfolio gives you the who-is-who of online success.

As a globally leading family-owned technology company, the Heraeus Group is dedicated to transforming businesses to achieve competitive advantages. To achieve this, they combine their material expertise with cutting-edge technological knowledge, allowing their experts to perform in-depth analyses of your market and business processes before creating a customized solution.

For Heraeus’ new site, the two partners built a GitLab-hosted platform, which required some truly creative approaches to their collaboration. adesso worked on the site backend and interactive tools on the frontend. When you’re serving one of the 10 largest family-owned companies in Germany, a global rollout requires a lot of coordination and streamlined communication between everyone involved.

adesso and interactive tools leveraged the full range of Magnolia products, enabling every partner to focus on their specialties, which allowed the site to go live globally within eight months. From the content delivery network to the frontend and their Solr search module, Heraeus’ entire content management and hosting will run on Magnolia’s infrastructure, and we couldn’t be happier with the results they’re seeing.

The team at TRIMM is not just making the digital world simpler; they’re making it more beautiful as well. If you know anything about design, you’re aware that minimalism doesn’t translate to less work but obsessive optimization. With over 110 passionate specialists on board, they’re dedicated to creating online campaigns, internet applications, and platforms that engage and inspire users around the world.

Their team is all about crafting well-designed and creative applications, including sites, shops, and portals that help clients achieve their business goals. But they certainly don’t rest on their laurels and focus on design alone. They’ve been ISO 27001-certified since 2021, ensuring high security standards with domestic and international clients such as Mitsubishi Chemical Group, Nexperia, or Signify.

As a full-service internet agency, they’ve been crafting online B2B content for over 25 years, and they pulled off two masterpieces in their work with Grolsch and Mitsubishi Chemicals Advanced Materials (MCAM).

With Grolsch and all its catering partners, TRIMM developed applications allowing the beer supplier’s editors to build forms and easily edit product data from within the web service and email templates. Similarly, they helped MCAM to streamline their customer experience journey through content on their new customer platform.

We found their modern and scalable concept for B2B commerce platforms nothing but inspiring, especially considering they’re one of our first partners to establish the concept within a new market. While B2C keeps influencing practices in B2B, the latter still involves more complicated sales processes. Thanks to their deep B2B knowledge, TRIMM was able to respect those unique requirements time and time again. For integrating Magnolia solutions besides other business systems, this prize is more than deserved.

Now, it’s time to raise the curtain for Merkle, a dominant force in the field of customer experience management (CXM). With a track record spanning over three decades, this Dentsu company has been the go-to partner for Fortune 1000 companies and top non-profit organizations.

What sets them apart? The art of crafting personalized customer experiences transcending platforms and devices. Merkle’s expertise in data, technology, and analytics is the bedrock of their ability to understand consumer insights and create hyper-personalized marketing strategies. Their arsenal of skills includes consulting, media prowess, analytics mastery, and a deep understanding of the intersection of data, identity, and technology. This enables them to translate their insights into promotions and CX solutions that measurably boost loyalty.

We’re excited to see Merkle’s groundbreaking global accelerator for Salesforce Commerce Cloud unveiled. This game-changing tool will empower brands to swiftly adopt a cutting-edge composable API-first architecture. By seamlessly integrating with Contentful and Magnolia, the accelerator revolutionizes the way businesses connect Salesforce Commerce Cloud with other enterprise content management platforms.

In doing so, it will assist businesses in creating exceptional online shopping experiences, resulting in time and cost savings. Merkle’s accelerator is specifically designed to aid brands in developing engaging shopping experiences on a global scale. Their team already demonstrated their headless content management capabilities to a raging audience at Dreamforce 2023.

For clients like Emmi and Visana, Merkle took the lead during conception and implementation, and we’re excited to see where they’ll take our shared clients next.

Wherever you encounter them, INNOCV Solutions are shaking up the way businesses grow digitally. With their technological expertise, they empower clients to unlock new sources of revenue, optimize processes, and reduce costs – all while keeping CX at the heart of their strategy.

And while that approach to CX is already unique, they niche down further by specializing in process optimization. The more complex, the better for them. By truly understanding their clients’ objectives and prioritizing their satisfaction, INNOCV Solutions builds trust and embarks on long-term projects that propel businesses to the next level of their digital transformation.

It’s no wonder that they have been recognized as one of the fastest-growing companies in Europe, earning a spot on the prestigious Financial Times 1000 ranking for three consecutive years. Their extensive experience in custom software development, system integrations, and legacy code migrations will continue to solidify their position as industry leaders.

They have been a gold partner of ours since 2021, and we’re thrilled about the digital growth they could realize for clients like La Tagliatella through a website upgrade. Since the update, La Tagliatella’s team benefits from reusable components and third-party library integrations while still relying on trusted solutions like React for their frontend experiences.

As we conclude this celebration of the 2023 Magnolia Partner Award winners, our hearts and minds are brimming with excitement for what lies ahead. These visionary partners have dazzled us with their remarkable achievements and unwavering commitment to excellence.

Here at Magnolia, we’re confident and enthusiastic about the groundbreaking ideas around the next corner. We hope that, together with our partners, we’ll continue to shape the future of digital experiences worldwide.

We’d like to thank all our partners for their dedication. Here’s to another year of innovation!

We also awarded our outstanding partners in APAC at their Partner Summit. Keep an eye out for the blog coming soon about their amazing projects.