About the author
John Raap
Chief Strategy and Partner Officer, Attraqt
In early 2016, John joined Fredhopper as Managing Director. He was made CCO of the group following Attraqt’s acquisition of Fredhopper in 2017. John's career includes more than 20 years' experience in the European eCommerce and digital marketing industry. Prior to joining Fredhopper, John successfully established and managed various pan-European and regional sales organizations at companies such as lntershop, Scene 7, Adobe, Jive and SDL.