New Magnolia app makes AI prompting easier (and better) than ever

Content generation with AI is great, but prompting the right way makes all the difference between unusable mediocrity and excellent content.

Prompting is not just about instructing an AI, but about orchestrating a symphony of words that carry the right tone, style, and substance. To achieve content that perfectly matches your brand’s values, whilst also being optimized for the right audience and for search engines, simple prompts won’t cut it. A good, comprehensive prompt is what ultimately ensures that AI generated content meets business goals: that is to be accurate, timely and to resonate with its intended audience.

Especially for editorial teams that have to create content across multiple brands, products, themes, stages in the buyer journey and so on - creating prompts from scratch every time can be time-consuming and frustrating.

About these challenges of prompting, and more, we’ve spoken in an article on prompt engineering. Now we’re thrilled to show you what we’re doing at Magnolia to make prompt engineering meet the real needs of content teams.

To make prompting really easy, precise, fast and scalable, we’ve built Hyper Prompt, an app in the Magnolia AI Accelerator that allows the reuse of company-wide best practices and speeds up prompting for editors.

Hyper Prompt works as a flexible templating engine for prompts. It allows to create and reuse complex prompts that include:

Editors can use the ready-made prompts to create new content pieces, as well as to fine-tune or improve existing content (if you’re wondering, yes, emojis included 🚀).

So whether you want to:

… Hyper Prompt’s got you covered!

Let’s take a look at how easy it is to create prompts and reuse them to generate new content with the Magnolia AI Accelerator.

In this showcase, let’s say you’re a marketer at Magnolia and you’re creating a press release on (you guessed it 😉) launching Hyper Prompt.

We start with an existing Press release prompt template, which, as seen in the screenshot below, includes the key typical considerations in writing press releases:

You can also see the magic “You are …”, which is common in prompting to tell the AI what it should simulate.

Once you’re happy with your prompt, use it to generate an outline for your future press release. This intermediate step helps to ensure even more that the final content generated matches your goals. Just like in your typical day to day copywriting work.

Once you get your outline generated by the AI, now it’s time to tweak it. Maybe you find a headline that doesn’t fully fit your story. Or you’d like to provide more details for a particular section of your press release.

At this stage, you fully take control of how you wish to shape the final draft.

And just like that, with the click of a button, put your Large Language Model to work and generate your full blown press release.

As we’ve seen in this step-by-step guide, Hyper Prompt is not just speeding up content creation, but it also offers a convenient way to create a consistent corporate identity and tone of voice across all content that is generated via the AI Accelerator.

While each content output has its own specific factual information, key messages or emotions to transmit - Hyper Prompt ensures that it will also follow any desired standards, such as tone of voice or a theme-specific language. This is particularly relevant for enterprises in regulated industries and for ensuring brand consistency across the board.

Using a DXP like Magnolia, with adequate prompting and with generative AI capabilities fully embedded in the editorial workflow (to which add other key features like Users and roles, Versioning, Preview), ensures that you’re using AI safely and staying compliant.

If you’re using AI tools for your content – or still considering going down the AI road – the Hyper Prompt app for Magnolia is just what you need to make prompt engineering easy, precise, fast and scalable.

Take a look at our AI Accelerator, its OpenAI Automations module includes Hyper Prompt.

If you’re already using the OpenAI Automations module, just upgrade to its latest version and you’ll have the new prompting app at your fingertips.

Happy (hyper)prompting!