Bechtle + Magnolia
Magnolia enabled Bechtle to launch a digital platform uniting content and commerce.
About the customer
Bechtle is active in Germany, Austria and Switzerland with around 70 IT system houses and is one of the leading IT companies in Europe with e-commerce companies in 14 countries. With Magnolia, Bechtle's new website combines its corporate site and e-shop on one platform. Featuring a new design, expanded customer services and a future-oriented IT architecture, the entire Bechtle portfolio is clearly visible on the web for the first time.
Bechtle's new website combines its corporate site and e-shop on one platform. With a new design, expanded customer services and a future-oriented IT architecture, the entire Bechtle portfolio is clearly visible on the web for the first time. Neofonie supports Bechtle with IT consulting and technical implementation.
Neofonie
Neofonie is a leading IT-full-service provider for digital business solutions - from consulting, conception, design and development through to operation.
No matter if web- or mobile-based, we provide an individual cross-channel and cross-platform development, which is tailored to your specific need. So far in more than 500 projects our 180 employees in Berlin and Hamburg developed Next Generation-Solutions for clients such as eBay, mobile.de, kalaydo.de, Wort & Bild Verlag, Süddeutsche Zeitung, WELT, FAZ, whitewall.de, Yapital/Otto, Leica, Olympus, alltours, TUI and OLIMAR.
The Challenge
Business units and customer services on one flexible platform
Bechtle is one of the leading IT retailers in Europe. More than 70 system houses offer over 70,000 hardware and software products and full IT services. For the future, Bechtle envisioned all business units and services integrated on one platform and flexibly adapted to customer needs. For this purpose, it developed a modern and sustainable infrastructure integrating its commerce solution to an Ecommerce-CMS with Magnolia.
Neofonie was commissioned as an IT consulting and implementation partner for content management.
The Solution
Intuitive user journeys and customer centricity
bechtle.com is the new central content platform and B2B online shop at the same time. Neofonie developed a content solution for this purpose and integrated it with a shop solution, using Magnolia CMS and SAP Hybris as well as other specialist services.
All information about the company, all services and products as well as blog and magazine content from Bechtle are thus united on one page. The entire site is geared towards simple, friendly and intuitive user journeys and customer centricity.
The Result
An architecture that combines content and commerce functionality
Bechtle's new system architecture is more flexible and future-oriented. It is also faster and easier to execute changes and roll out new fields of businesses and products, at lower maintenance costs.
