BVG + Magnolia

How BVG transformed their digital strategy with a customer-centered, data-driven approach.

Mobility For All With The New BVG.de - Jekaterina Cechini, Head of eCommerce and Sales Innovations, BVG
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  • Global Marketing
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About the customer

The Berliner Verkehrsbetriebe (BVG), Germany’s biggest public transport company, is responding to the challenges of future urban travel with innovative strategies and cutting-edge technology. To do so, they needed a digital platform that is as fast it is flexible. Together with Magnolia and digital agency IBM iX, they have transformed their digital strategy with a focus on agile and a customer-centered, data-driven approach.

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IBM iX

IBM iX® is your global experience design partner within IBM Consulting. Working at the intersection of strategy, design and technology, we help the world’s most influential companies create better experiences, products and services that reinvent their relationships with customers and employees.

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