BVG + Magnolia

How BVG transformed their digital strategy with a customer-centered, data-driven approach.

Mobility For All With The New BVG.de - Jekaterina Cechini, Head of eCommerce and Sales Innovations, BVG
Industries
Use cases
  • Global Marketing
Countries

About the customer

The Berliner Verkehrsbetriebe (BVG), Germany’s biggest public transport company, is responding to the challenges of future urban travel with innovative strategies and cutting-edge technology. To do so, they needed a digital platform that is as fast it is flexible. Together with Magnolia and digital agency IBM iX, they have transformed their digital strategy with a focus on agile and a customer-centered, data-driven approach.

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