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Jan SchulteHead of Group Consulting, Magnolia
Introducing Magnolia Orchestrate: Streamline your content workflow
Are you struggling to keep up with multiple tools for campaign planning, content creation, and task management?
If so, you’re not alone. Many marketers have to juggle multiple platforms and apps to stay on track. Not only does this raise costs, your team’s efficiency drops too. It doesn’t have to be that way though.
Enter Orchestrate
Magnolia Orchestrate is a centralized platform that combines campaign planning, content creation, and task management into one interface.
Key features of Orchestrate
Centralized campaign planning: Plan campaigns with shared briefs and scheduled time windows, ensuring all team members are aligned on goals, timing, and content requirements.
Content planning and creation: Pre-plan content pieces using detailed briefs and either draft content manually or work with a centralized team for creation.
Visual content calendar: A comprehensive content calendar allows users to view upcoming campaigns and adjust timelines as needed, all within a single visual interface.
Task management: Manage content tasks efficiently, tracking their progress from creation to publication, and even publish completed tasks directly within the platform.
Customizable dashboards and kanban boards: Organize and prioritize tasks with drag-and-drop ease, ensuring a clear view of project stages and key priorities.
Analytics and insights (Coming Soon): Soon, teams will be able to measure campaign performance directly within Orchestrate, gaining insights to guide data-driven decisions for future content and campaigns.
With your team’s content creation, planning, and publishing living right next to your content in Magnolia, your workflows stay clean and easy to follow throughout the entire content lifecycle. No more jumping between individual apps that are only a single piece of your puzzle.
Key benefits of Magnolia Orchestrate
Reducing risks
By bringing all of these features together into a single tool, Orchestrate minimizes the risk of potential errors and miscommunications we’ve all experienced at one point or another when managing content across multiple tools. Switching between apps for tasking, briefs, calendars, comms, and content storage all increase the chances of an oversight happening and a deadline being missed (or worse). With everything in one place, this is no longer a problem.
Get to market faster
Working in a single interface means less time spent on coordinating content and more time focused on creating great content. In Orchestrate, marketing teams are already on the same page and can drive more impact for their business with the time they have.
Cost savings
Of course, a simplified workflow also means reduced costs. By consolidating your planning into a single interface, you can lower expenses by keeping your whole campaign in one view. This reduces the amount of work duplicated across your team, as well as the need to bring in external support to meet looming deadlines.
Try Orchestrate today
While tight deadlines, last-minute changes, and shifting priorities can shake up any workflow, Orchestrate will be your lens on your campaign content, keeping your team and your schedule in check.
