Spartacus Magnolia Integration - more flexibility in SAP Commerce content management

For companies, the delivery of content on different channels is complex. Headless commerce solutions and powerful CMSs are therefore indispensable for a consistently positive customer experience. With the Spartacus Magnolia integration, companies now have the option of connecting content from their Magnolia CMS and the SAP Commerce solution. This expands the options previously offered by SAP Commerce's integrated Web Content Management, SmartEdit. The integration of Magnolia CMS enables marketers to manage the full content range of the online shop, to better prepare content and to manage content more flexibly. And thus enable an even better customer experience.

In addition, the Magnolia Spartacus integration simplifies the work of employees. Instead of having to work separately across multiple systems, employees can now access content within the Magnolia CMS via SmartEdit. This eliminates the need for separate logins. Content from the Magnolia CMS is merged with content from SAP Commerce and displayed directly in the Spartacus shop frontend. To do this, content is provided by the Magnolia CMS via the Delivery Endpoint API - whether text paragraphs, images or forms. In the configuration of the Magnolia component, the user selects the content he wants to display in the online shop from a provided list. He can then place this content in any predefined slot on the SmartEdit website.

The link between Magnolia CMS and SAP Commerce is not least an important part of a Digital Experience Platform (DXP), which is based on the seamless connection of different marketing technologies.

Spartacus is the open source shop frontend for SAP Commerce. The Angular-based application communicates with the SAP Commerce Cloud exclusively through the Commerce REST API. Based on easily extendable libraries, the single page application provides various features of a Progressive Web App (PWA), which are being expanded by the SAP developers. Spartacus currently offers the following features in the shop frontend:

The SAP Commerce solution organizes all relevant ecommerce data, for example, product information and customer data. The solution not only takes over the central storage, but also the distribution of the data on different communication channels - consistently and efficiently. Companies thus operate a central database from which to offer products via various sales channels.

Within SAP Commerce, SmartEdit is an already comprehensive Web content management solution. SmartEdit enables companies to deliver content that is relevant and personalized to customers, strengthening the customer experience. The integration of Magnolia CMS adds the flexibility of Magnolia's content management system to the existing capabilities. The Magnolia content continues to be placed and modified in SmartEdit for the shop frontend.

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