Most enterprise companies already have a customer data platform (CDP), customer relationship management (CRM) system, and marketing automation tool in place. What they don’t have, is a way to use that data to personalize the customer experience on their website.
Using the Magnolia Marketing Automation Integration Framework, you can easily integrate with external systems to pull customer data into the CMS and send visitor form submissions and tracking data back.
- Easily capture, manage and nurture your leads
- Enable personalized experiences with explicit customer data
- Out-of-the-box integrations available for Marketo, Salesforce Marketing Cloud