BSI Customer Data Platform gathers data from various sources and provides meaningful, consolidated customer profiles – in real time. 

Editors can use Magnolia’s out-of-the-box personalization features to serve tailored content and experiences based on BSI CDP They can create content variants, including entire pages, and choose the right audience for each variant, based on BSI data. All in one unified workflow in Magnolia.   

Developers get to implement the integration using a low code approach. Adding BSI scripts to any frontend application, defining and sending tracking events to BSI, fetching the data for personalization - all can be done using simple YAML configuration.