Personalizing the user experience in real time helps improve conversions, reduce bounce rates and provide a relevant experience to each of your website visitors. 

The Content Recommender extension provides relevant content based on the user's journey in real time. It allows for assigning scores based on page visits or how the user interacts with your content, such as clicking links or playing media.

The scoring is used to identify interest in certain products, product groups, services, or topics, which in turn helps to display personalized experiences that match each user's interest and behavior, taking them further on the user journey.