Segment is a leading CDP that allows brands to collect customer data from any platform (mobile, web or server) and activate it to deliver personalized experiences to real-time targeted audiences.

Use Segment to get a 360-degree view of your customers and leverage those insights in Magnolia to create the right content, for the right audience, at the right time. As the Customer Data Platform, Segment allows you to track and collect data about your customers (through events) and send that data to Magnolia (as personalization traits).

Editors will be able to use Magnolia’s out-of-the-box personalization features to serve tailored content and experiences based on the insights from Segment. They can create content variants, including entire pages, and choose the right audience for each variant, including based on Segment data. All in one unified workflow in Magnolia.   

Developers get to implement the integration using a low code approach. Adding Segment scripts to any frontend application, defining and sending tracking events to Segment, fetching the data for personalization - all can be done using simple YAML configuration.