A/B/n testing drives better experiences

Optimize your content’s performance and convert more visitors through Magnolia’s native A/B/n Testing.

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Personalization

Optimize content

What if you changed your images for videos, sharpened your messaging copy, or used a stronger call to action? Easily test your ideas to learn which content converts more visitors into customers.

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Launch faster

Instead of creating only one page variant and putting all your eggs in one basket you can launch multiple variants, knowing that A/B testing will identify the best one. So, cut your debates short and let an A/B test decide.

ABn testing

Test more, win more

Because you can conveniently set up A/B/n tests in the same interface you use to create your pages, running a test will quickly become second nature. And with every test you run, you learn more about your customers.

Understand your users with A/B/n testing

Magnolia’s native A/B/n testing lets you create, run, and analyze tests directly in the same interface where you manage digital experiences, offering valuable insights to improve campaigns and user engagement.

Feature

A/B/n Testing

Optimize the performance of your content and convert more visitors into leads.

A single UI

Manage content and optimization in one place.

Multiple variants

Set up two or more variants to test which one converts better.

Segmentation

Test broadly or limit a test to one or more customer segments.

Traffic allocation

Choose a percentage of visitors to include in your test.

Test analytics

Define metrics and review test results to identify the winning variant.

Content management

Roll out the winning variant to 100% of your traffic and discard all others.

Analyst Report

2024 Gartner® Magic Quadrant™ for Digital Experience Platforms

Magnolia recognized for the fourth year in a row.
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Get started with a Magnolia demo

Get a customized demo of how Magnolia can help you create fully integrated digital customer experiences and speed up your digital delivery.
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