Magnolia Digital Experience Platform

A content engine
to easily create and reuse content across multiple channels

Easy integrations
connect any data source, application, or channel – today and in the future

Unified authoring
to create experiences in one seamless workflow, regardless of the source

Real composability

Magnolia allows you to build a modular, integrated technology stack that you can easily adapt to new business requirements, offering:

Pre-built connectors for ecommerce, marketing, analytics, and more
Open integration framework and dozens of Marketplace extensions
API clients and webhooks

Magnolia also lets you deliver these fully integrated customer experiences to any frontend and device – from web apps to digital signage to VR headsets.

Real collaboration

Magnolia lets your teams focus on what matters most at every phase of digital experience delivery – in one workflow and a single UI:

Manage multiple brands, sites, regions, and languages consistently
Leverage external data, content, and services
Create personalized experiences with omnichannel preview.

Magnolia also offers developer tools such as low-code development, APIs to deliver and personalize content, and a unified workflow for headless development.

Real commitment

At Magnolia, we are laser-focused on your success. Our people make a real effort to get to know you and your business and support you through the whole lifecycle of your project:

100% project success
A network of 200+ certified partners
Fair, transparent pricing

Analyst Report

2024 Gartner® Magic Quadrant™ for Digital Experience Platforms

Magnolia recognized for the fourth year in a row.

Download the report

MADE WITH MAGNOLIA

Real benefits for real businesses

Real speed

Accelerate digital experience delivery, increase efficiency, and speed up development.

MOO has built a modular architecture with Magnolia and has seen a 90% reduction in the amount of time developers spend creating new pages.

Read Moo's case study

"Magnolia is a million times faster and easier, and has given freedom to our creative, marketing and developing teams. Our potential for conversions has increased dramatically."

Gio Faso

Technical Delivery Lead, MOO
Real ROI

Maximize the value of your data and technology investment while saving costs.

Primeo Energie integrated Magnolia into its technology landscape, leveraging previous investments while reducing the total cost of ownership at the same time.

Read Primeo Energie's case study

"We chose Magnolia because of two elements. First of all, Magnolia is compatible with a lot of systems we already have, this is a critical point. Point two was, of course, costs and time to market."

Cedric Christmann

CEO Primeo Energy, Energy Division
Real outcomes

Create fully integrated experiences that attract, convert, and retain customers.

Union Investment has improved and maintained its great customer experience with Magnolia’s composable, future-proof platform.

Read Union Investment's case study

"Union Investment has relied on Magnolia as our central DXP for nearly a decade. The best-of-breed approach guarantees seamless integrations and maximum reliability. As equal partners, the collaboration with Magnolia is extremely valuable."

Chris Chard

Head of Web CMS at Union Investment

demo videos

Magnolia in action

These demo videos help you to familiarize yourself with Magnolia’s unified authoring interface, showing how to manage content, create personalized experiences, and roll them out globally or regionally.

Introduction to Magnolia

Get to know Magnolia and find out how to get started with our platform.

Content and campaign editing

Learn how to create and preview content using the unified authoring interface and WYSIWYG editor.

Magnolia Hands on Demo – 2 Content Editing

Rollout and workflows

See how to launch experiences across sites, regions, and languages efficiently.

Personalization and targeting

Learn how to define target audiences and create personalized experiences.

Magnolia Hands on Demo – 4 Personalization

compare magnolia

No more trade-offs

DXP suites

Seamless integrations with best-of-breed tools are often complex or impossible due to proprietary source code. Few pre-built connectors, even for the suite vendor’s other technologies. Risk of vendor lock-in.

DXP suites are frequently built by acquisition. Workflows that span across the suite are often cumbersome and require switching tools.

Limited architectural flexibility. Requirement to use vendor’s proprietary programming language to build templates.

Long implementation period. Vendor-specific knowledge required. Steep learning curve due to proprietary development methods. Complex editorial workflows.

High licensing and maintenance costs and overages. Expert developer resources required.

Large vendors typically make little effort to build a close relationship. One-size-fits-all approach.

Microservices and API-only

Extremely high development effort to unify and maintain a pure microservices architecture. Limited pre-built connectors. Risk of being overwhelmed in a DIY landscape.

Lack of visual editing for non-technical users. Most solutions only offer content editing using forms. Incomplete editorial workflows.

Built for decoupled architecture and highly flexible. Lack of visual authoring leaves non-technical users behind.

Fast to get started with one service, but a large effort to integrat every service needed. Further growth is usually difficult as custom development is required, creating incomplete editorial workflows.

Lower initial cost but often extremely high development costs. Price ramps rapidly after go-live for enterprise features/traffic/data volumes.

Multiple vendor relationships required to build a DXP. High effort in procurement, accounting, and compliance. No single vendor responsible for overall project success.

Magnolia

Composable architecture unifies the tech stack from legacy systems to the latest martech. Content, data, and services available in a unified authoring interface. Pre-built connectors, API clients and webhooks, open integration framework, and Marketplace extensions.

One workflow and a single, integrated UI. Best-in-class authoring experience including multi-site management, a WYSIWYG editor, omnichannel preview, and personalization.

Hybrid mode allows headless and traditional experience delivery. Non-technical users get a full visual editor and preview despite decoupled frontends.

Fast to deploy and get started. Easy to swap integrated components in and out. Low-code development and marketing self-service including workflows.

Best benefit-cost ratio, paired with consistent and transparent pricing.

Commitment to customer success. Dedicated account team. 100% project success.