Benefits for marketing teams
Easy authoring
Build complete web pages in an intuitive What-you-see-is-what-you-get (WYSIWYG) fashion. Select the components you need, configure them as you wish, and place them where you want.
Content reuse
Create once, publish everywhere (COPE). Whether your content is an image asset, a teaser for a campaign, or a unit of structured content like a product, you only need to maintain it in one place.
Omnichannel campaigns
Create and manage the entire customer experience of a targeted campaign in one place, without touching any code. You can publish campaigns with just a click, and re-run at any time.
Personalization at scale
Track user behavior on any Magnolia touchpoint, make digital enrollment effortless with forms, and get a 360-degree view of your customers to individualize engagement at every step in their journey.
Testing and optimization
Optimize the performance of your content, and convert more visitors into leads. Magnolia allows you to test multiple variants and determine which option is preferred by each audience. It also persists the winning variant to the CMS easily.
Tied in analytics and insights
Get detailed insights about traffic, engagement and conversions, across your entire website or specific pages. Connect any analytics tools you need, and aggregate data into a single dashboard in Magnolia.
A Smarter Way to Connect to Your Customers
Get a single access point to all your content, assets and media, and powerful curation capabilities to put the right content in front of the right audience, regardless of channel.
Magnolia is extremely powerful and easy to use, enabling you to create digital experiences with full editorial freedom from IT. It also allows you to use all your favorite Martech tools, in one connected user experience. No more context switching or disjointed experiences.
““In just over a month we trained more than 350 hotels and 500 users. In a week, they had already created 40 landing pages.””
“It’s fun working with Magnolia, it’s really easy and it fulfills all our needs: be where the user is, and deliver the right content, at the right time to the right person.”
“Thanks to Magnolia and its features, our website’s visitors are now more likely to choose our offer because they receive relevant content and personalized information. Instead of showing them the product we want to sell them, we can suggest the product they need, based on their previous visits.”
Get ready for modern digital experiences
DXP, headless, Single-page apps are all concepts that you may hear your IT team exploring. But what are they and why are they important to create modern and differentiating experiences for your customers? Read below to find out and start speaking the same language as your IT team.
