Global Blue + Magnolia
Delivering scalability for Global Blue with DX Cloud
About the customer
Global Blue pioneered the concept of Tax Free Shopping over 40 years ago. Through continuous innovation of their products, Global Blue has become the leading strategic technology and payments partner for Tax-Free Shopping, Payment, and RetailTech ecosystems. Their solutions empower retailers to improve their performance and create a better experience for shoppers.
To provide their global audience with a seamless omnichannel experience, Arvato Systems implemented a new website powered by Magnolia DX Cloud.
Arvato Systems
Global IT specialist Arvato Systems supports major companies through digital transformation. More than 2,600 staff in over 25 locations epitomize in-depth technology expertise, industry knowledge and focus on customer requirements. Working as a team, we develop innovative IT solutions, transition our clients into the Cloud, integrate digital processes and take on IT systems operation and support.
Delivering where it counts
"Magnolia streamlines our workflows, allowing us to maintain consistency and accuracy across diverse markets."
Christopher Bigg, Associate Product Manager at Global Blue
The Challenge
Building for the future
When Global Blue began to scale their digital strategy, their demands for a seamless omnichannel customer experience exceeded the limitations of their previous CMS. It could not keep up with the demands of a modern global website, posing particular challenges in multisite and multilingual capabilities. Partnered by Arvato, Magnolia stepped in to provide and enhance Global Blue's online international presence.
The vision for the project was to rebuild and improve Global Blue's online presence with a seamless and engaging omnichannel customer experience. The goal was to meet the unique needs of travelers, retailers, investors, and job candidates by delivering a consistent user experience across all channels and devices everywhere in the world.
The Solution
Extensibility driving scale and value
Global Blue leverages Magnolia’s headless architecture to seamlessly integrate with their front-end solution, Angular. While Magnolia provides a flexible and scalable solution for content management, the Angular front-end provides a modern and dynamic user experience.
In addition to their global website, Magnolia’s headless capabilities are used to power Global Blue’s mobile app and unique features such as a comprehensive store finder based on data from Salesforce. The integration of a CDP such as Salesforce creates a more personalized user experience, with customers being able to access relevant content and find stores close to them.
The Result
Digital success
One of the main goals was to reach specific major customer segments in China and with Magnolia, Chinese customers now benefit from great customer experiences with Global Blue. Magnolia provides a stable and secure central content hub for all application needs. Most importantly, Magnolia provides a digital workbench for all extensions and integrations, helping Global Blue develop new solutions to provide value to their customers.
“Working with Magnolia and the team at Arvato Systems has been a successful milestone. The solution helps us achieve our goals by improving time-to-market, driving engagement through personalized content, and supporting our multilingual strategy. Its flexibility allows us to efficiently adapt content to meet our KPIs, like engagement and conversions, ensuring our efforts align with business objectives.”