Farrer Park Hospital delivers a personalized web experience with Magnolia

Farrer Park Hospital (“FPH”) is a private acute care hospital in Singapore founded in 2011 by a group of medical and hospitality specialists.

Farrer Park Hospital and Farrer Park Medical Centre, owned by The Farrer Park Company, is home to over 250 medical specialists with medical technology such as nuclear medicine and radiology services to support a wide range of surgical specialities. FPH provides a lifestyle concept that includes healthcare and hospitality in an integrated facility that offers medical care within a single location that is convenient for patients and their families. They pride themselves not only in the level of care they provide but also in the compassionate way in which they provide it, committed to establishing a legacy of value-based healthcare services to their patients and members of the community. Magnolia was chosen to provide personalized content for patients and medical professionals visiting their website to improve the user experience based on different needs.