Magnolia recognized as a Visionary
The 2024 Gartner Magic Quadrant for Digital Experience Platforms (DXPs) evaluates various platforms driving digital content delivery and highlights current industry trends. Use the Magic Quadrant to identify vendors that meet your company’s needs.
We’re proud to have been recognized again in their latest report. The world of DXP is very competitive and we feel that our vision and the results to deliver to our customers has been recognized.
In this report, you’ll discover:
- The strengths and cautions of various DXPs on the market to help you find the right DXP for your business
- The current industry trends for DXPs and how they’re impacting businesses around the world
“We believe, that being recognized again as a Visionary in the Gartner Magic Quadrant for DXPs is a testament not only to the great work that happens across Magnolia, but also the strength of the enduring relationships we’ve built with our customers around the world. We plan to build on this by moving even faster in 2024, focusing on helping our customers to optimize every element of their digital experiences, particularly in how they integrate AI into their workflows.”
FAQs
Who is Gartner?
Gartner, Inc. delivers actionable, objective insight to executives and their teams.
What is a Magic Quadrant?
According to Gartner, “A Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high, and provider differentiation is distinct.”
Every year, Gartner publishes its Magic Quadrant for Digital Experience Platforms (DXPs), a report assessing the key DXPs on the market.
What is a DXP?
According to Gartner, “A digital experience platform (DXP) is a well-integrated set of technologies designed to enable the composition, management, delivery, and optimization of contextualized digital experiences across multi-experience customer journeys.
A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens, and students, and help ensure continuity across the full customer lifetime journey. It provides the presentation orchestration that binds together capabilities from multiple applications to form seamless digital experiences.
A DXP forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B), and business-to-employee (B2E) use cases.”
A DXP empowers business users and development teams to optimize the customer experience across various touchpoints. With a unified platform, you can efficiently manage and deliver digital content through websites, mobile apps, and other channels, creating engaging omnichannel experiences for your target audience.
What does composability mean?
A composable DXP works as the backbone of your digital content. You can tailor it around your existing processes and infrastructures. APIs and DXP integrations become your building blocks, so you can deliver a digital experience as quickly as your audience needs it.
Composability in DXP means combining your entire marketing stack, including content management, marketing automation, e-commerce, personalization, and analytics. Rather than having to think of all of these tools as separate entities, they can be viewed as a group of DXP partners. This single access point makes it easy to connect with your customers in a smarter way.
By leveraging a composable DXP, your business can establish a solid foundation for digital content delivery. This approach allows you to tailor the DXP around your existing processes and infrastructures.
About the Report
Title:
2024 Gartner Magic Quadrant for Digital Experience Platforms
Analysts:
Irina Guseva, Mike Lowndes, John Field, and Jim Murphy
Published:
February 21, 2024
Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Magnolia.
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