Benefits of using a headless ecommerce CMS
Flexible tech stack
Due to the decoupling of your frontend and backend, changes made to one do not require corresponding changes. This grants your frontend developers the freedom to utilize their preferred frontend technology while enabling your integration developers and architects to seamlessly integrate various cutting-edge technologies.
Omnichannel Experiences
Headless commerce makes product data and services available from one central commerce system and gives front ends access to a single content hub. This approach enables web apps, digital signage, or wearables to reuse the same data and content, making shopping, branding, and messaging consistent across channels.
Faster experiences
A headless architecture allows you to effectively optimize your frontend’s load time using static site generation (SSG) or the Jamstack, helping you improve conversion and SEO through better performance.
Unified shopping experience
Headless commerce is making innovation the norm
Headless commerce refers to an e-commerce architecture that separates — or decouples — the frontend from the backend layer. It means that the commerce system does not provide its own frontend.
Instead, many custom frontends connect to the commerce system via APIs to consume its product data and services. A headless CMS is another component in the headless commerce stack, providing clean content via APIs.
A headless architecture combined with custom frontend development allows you to merge commerce and content seamlessly to provide modern and unique commerce experiences.
How does Magnolia help with headless ecommerce?
Magnolia is a digital experience platform (DXP) designed to help businesses create, manage, and optimize their digital experiences across various channels, such as websites, mobile applications, and other digital touchpoints. Among the suite of tools is the headless content management system (CMS).
Flexible architecture
Magnolia's capabilities as a robust, enterprise-grade headless ecommerce CMS decouple the frontend presentation layer from the backend infrastructure, enabling greater agility and scalability in e-commerce implementations. This headless approach offers comprehensive content management capabilities, empowering businesses to centralize and manage their content efficiently and maintain consistency across channels for an unparalleled shopping journey.
Ready-made integrations
Magnolia can seamlessly accommodate integration with specialized third-party ecommerce platforms like Salesforce Commerce Cloud, Commercetools and Adobe Commerce, allowing ecommerce brands to leverage their preferred solutions without hindrance. Magnolia’s headless-ready built-in native features for personalization, empower businesses to distribute digital content proficiently across diverse channels and curate engaging user experiences.
Reusable content pools
As a robust, enterprise-grade headless content platform, Magnolia offers a central content pool, serving as a single source of truth for all content and data. It seamlessly integrates with systems such as Product Information Management (PIM), marketing automation, and third-party analytics, consolidating the content and data in a standardized, reusable format for any channel.
Visual editing
Editors can effortlessly combine and customize content from different sources and create experiences using the Visual SPA Editor. This visual editor provides a comprehensive what you see is what you get (WYSIWYG) editing and preview experience tailored specifically for headless configurations.
Content optimization
Editors can optimize engagement and conversions within a single workflow, leveraging Magnolia's capabilities without switching context between different specialized marketing tools. Forthcoming support for A/B/n testing functionality in the headless framework will also allow editors to enhance their content strategies iteratively.
Global rollouts
Magnolia boasts enterprise-level readiness, making global rollouts of personalized content across multiple sites, languages, and channels effortless. Leveraging advanced multi-site management, including Live Copy functionality, automated translations, streamlined publishing workflows, and robust versioning capabilities, Magnolia provides multilingual support and ensures that all content, regardless of location or specific page placement, remains relevant, up-to-date, and consistent.
“Magnolia’s visual SPA editor greatly reduces content editing time for our content managers from several Beaphar daughter companies. The modular web content component approach makes reusing content very easy, across borders and across brands.”
“The agile and close cooperation with IMS Software and Magnolia has massively accelerated the development time.”
“When bringing multiple big-name brands like Sainsbury’s, Habitat and Argos under one roof, avoiding significant downtime is vital. Magnolia has allowed us to bring these brands together seamlessly, providing a digital infrastructure that puts customer experience first, regardless of which channel, device or platform shoppers are using. Since the switch, customer satisfaction scores have reached a record high.”
Commerce success stories
Wisdom from a head of ecommerce: why digital commerce is so complex
Digital commerce is crucial for businesses undergoing modern digital transformation. But ecommerce isn’t just a technology add-on. Check out the five takeaways from one of the top minds in ecommerce, Hannu Vangsgaard, and learn how to get your business prepared.
Interview Hannu Vangsgaard, Digital Business Accelerator
Managing DX with Magnolia
Magnolia empowers both your marketers and developers to co-create modern shopping experiences. Our platform integrates with your commerce system and together we provide the capabilities your teams need to meet your CX goals and revenue target.
