创建适合您企业的电商技术架构

许多品牌正在为满足不断变化的数字体验需求重新搭建他们的系统。如果您需要为公司选择适合企业的数字体验平台,我们希望帮您作出正确的选择,让您的营销团队能够为客户打造一流的数字体验。

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Benefits of using a headless ecommerce CMS

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使用前后端分离的架构让您的系统能适应不断变化的数字交互渠道

前后端分离的架构让您的 CMS 系统能为任何现有和未来可能出现的数字交互渠道发送内容,您的前端开发人员可以自由选择他们熟悉的前端技术,同时您的架构师能灵活地集成其它系统和服务。

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通过前后端分离架构打造跨渠道的数字体验

前后端分离的架构让单个 CMS 系统能为任何数字渠道提供内容,您只需要为每个交互渠道开发相应的前端。这种方法使 APP、网站、社交媒体和任何其它数字渠道能重复利用相同的数据和内容,从而使数字体验在各个渠道中保持一致。

Launch fast

通过前后端分离的架构加快页面加载速度

前后端分离架构让您可以使用静态站点生成 (SSG) 或 Jamstack 来更好地优化前端的加载时间,提高转化率并优化 SEO。

Unified shopping experience

前后端分离架构使创新成为常态

前后端分离相的架构让前端通过 API 从电商后台系统中获取价格、库存、 SKU 等产品数据;同时 CMS 通过 API 为前端提供内容。

前后端分离的架构让您的现有系统能为未来可能出现的任何数字交互渠道提供一流的购物体验。

 

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How does Magnolia help with headless ecommerce?

Magnolia is a digital experience platform (DXP) designed to help businesses create, manage, and optimize their digital experiences across various channels, such as websites, mobile applications, and other digital touchpoints. Among the suite of tools is the headless content management system (CMS).

Get comfortable

Flexible architecture

Magnolia's capabilities as a robust, enterprise-grade headless ecommerce CMS decouple the frontend presentation layer from the backend infrastructure, enabling greater agility and scalability in e-commerce implementations. This headless approach offers comprehensive content management capabilities, empowering businesses to centralize and manage their content efficiently and maintain consistency across channels for an unparalleled shopping journey.

One Platform

Ready-made integrations

Magnolia can seamlessly accommodate integration with specialized third-party ecommerce platforms like Salesforce Commerce Cloud, Commercetools and Adobe Commerce, allowing ecommerce brands to leverage their preferred solutions without hindrance. Magnolia’s  headless-ready built-in native features for personalization, empower businesses to distribute digital content proficiently across diverse channels and curate engaging user experiences.

Content reuse

Reusable content pools

As a robust, enterprise-grade headless content platform, Magnolia offers a central content pool, serving as a single source of truth for all content and data. It seamlessly integrates with systems such as Product Information Management (PIM), marketing automation, and third-party analytics, consolidating the content and data in a standardized, reusable format for any channel.

WYSIWYG

Visual editing

Editors can effortlessly combine and customize content from different sources and create experiences using the Visual SPA Editor. This visual editor provides a comprehensive what you see is what you get (WYSIWYG)  editing and preview experience tailored specifically for headless configurations.

Clean content

Content optimization

Editors can optimize engagement and conversions within a single workflow, leveraging Magnolia's capabilities without switching context between different specialized marketing tools. Forthcoming support for A/B/n testing functionality in the headless framework will also allow editors to enhance their content strategies iteratively.

Multisource content

Global rollouts

Magnolia boasts enterprise-level readiness, making global rollouts of personalized content across multiple sites, languages, and channels effortless. Leveraging advanced multi-site management, including Live Copy functionality, automated translations, streamlined publishing workflows, and robust versioning capabilities, Magnolia provides multilingual support and ensures that all content, regardless of location or specific page placement, remains relevant, up-to-date, and consistent.

“Magnolia’s visual SPA editor greatly reduces content editing time for our content managers from several Beaphar daughter companies. The modular web content component approach makes reusing content very easy, across borders and across brands.”
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Marlies Nijmeijer

Global Brand & Marketing Manager at Beaphar

“The agile and close cooperation with IMS Software and Magnolia has massively accelerated the development time.”
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Claudio Bohren

Marketing Manager & Relaunch Project Lead at Bauhaus Switzerland

“Magnolia 让我们能够将旗下多个品牌的网站整合到同一个系统中管理,在提高管理效率的同时为客户提供跨渠道、个性化的数字体验。自切换以来,客户满意度得分创下了历史新高。”
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Rob Sargent

Sainsbury's 高级首席产品经理

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电子商务负责人的智慧:为什么数字商务如此复杂

数字商务对于正在进行现代数字化转型的企业至关重要。 但电子商务不仅仅是一种技术附加组件。 查看电子商务领域的顶尖人物之一 Hannu Vangsgaard 的五个要点,并了解如何为您的业务做好准备。


Interview Hannu Vangsgaard, Digital Business Accelerator

使用 Magnolia 管理数字体验

通过使用 Magnolia,您的营销团队和技术人员能够共同为客户打造一流的线上购物体验。集成 CMS 和电商后台系统,结合前后端分离的架构,让您的团队能以最高的效率为所有数字渠道提供个性化的内容和产品体验。

开始演示

获取定制演示,了解 Magnolia 如何帮助您创建完全集成的客户体验并加快数字交付。
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