The RSPB invests in quality digital customer experiences, by selecting Magnolia as its new DXP
The RSPB utilised the Gartner® analyst firm’s Magic Quadrant™ for DXP, which helped filter suitable and preferred digital experience platforms for their review. This helped highlight Magnolia as a potential fit, being rated as a “Visionary” solution and providing the extensive capabilities required in the project scope.
The RSPB approached Magnolia to help modernize their digital estate and improve their approach to content architecture. To streamline this digital estate, the RSPB needed a DXP that would allow content to be curated centrally and distributed at scale across their web estate and provide the flexibility to integrate with a host of different systems. Further aspects of importance for consideration included a solution that was headless with the capability to deploy using a WYSIWYG user interface, and the ability to personalize experiences.
The new Magnolia DXP will provide the RSPB’s customers with a professional, modern user experience, while offering staff a series of out-of-the-box tools to curate, plan and optimize digital content. With Magnolia’s Light Development, team members at the RSPB have the ability to work outside of back-end coding practices and use more modern configuration approaches instead. The result, providing greater speed and a huge reduction in helpdesk intervention.
Magnolia’s easy-to-use content creation tools, strong mobile optimization and Content Hub-led approach were also cited as key factors in the RSPB’s decision to adopt the new CMS. Commenting on the partnership, John Benfield, Website Product Owner said: “At the RSPB, we needed a CMS that would not only allow us to optimize the user experience across our site but also to provide the light development solutions critically needed for our content and IT teams. The adoption of Magnolia’s DXP is allowing us to create a more up-to-date digital presence, and ultimately to provide a better digital experience for our customers.”
Chief Executive Officer at Magnolia, Tim Brown, added: “RSPB has long been an organization close to our hearts and we’re extremely proud to be helping them on the next stage of their digital journey. With Magnolia, the RSPB’s technical and marketing teams will be provided with greater flexibility to develop and launch digital content through our front-end light development, while visitors and site members will benefit from more engaging cross-channel content.”
To find out more about RSPB, visit www.rspb.org.uk, or for more information on Magnolia’s Content Management System or Digital Experience Platform, visit www.magnolia-cms.com/platform
About Magnolia Magnolia is the world’s leading composable Digital Experience Platform, with over 450 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world.
Founded in Switzerland in 1997, Magnolia puts you first with a business-ready composable DXP that fits your unique digital delivery pipeline and accelerates your business outcomes. With a track record of 100% project success, Magnolia understands that each customer’s use cases are unique. Create a truly composable business by connecting every legacy and headless system. Streamline the way teams work with intelligent workflows and a full array of templates and blueprints. And provide a unified authoring experience that empowers every business user to get fast, personalized experiences live regardless of tech stack—ecommerce, PIM, marketing automation, analytics, or even content from other content management systems.
Magnolia is the composable DXP of choice for leading companies around the world in industries ranging from automotive, insurance, and retail to hospitality, banking and telecommunications, including American Express, JetBlue, The New York Times, CNN, Sanofi, Sainsbury’s, Generali, and Ping An.
Magnolia is the world’s leading composable Digital Experience Platform, with over 450 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world.
Founded in Switzerland in 1997, Magnolia puts you first with a business-ready composable DXP that fits your unique digital delivery pipeline and accelerates your business outcomes. With a track record of 100% project success, Magnolia understands that each customer’s use cases are unique. Create a truly composable business by connecting every legacy and headless system. Streamline the way teams work with intelligent workflows and a full array of templates and blueprints. And provide a unified authoring experience that empowers every business user to get fast, personalized experiences live regardless of tech stack—ecommerce, PIM, marketing automation, analytics, or even content from other content management systems.
Magnolia is the composable DXP of choice for leading companies around the world in industries ranging from automotive, insurance, and retail to hospitality, banking and telecommunications, including American Express, JetBlue, The New York Times, CNN, Sanofi, Sainsbury’s, Generali, and Ping An.
About Prodyna PRODYNA is an innovative software company creating software solutions with cross-industry knowledge along all digital touchpoints for small and large enterprises by using a customer-centric design approach. Growing since 2000, PRODYNA is based in 15 European economic regions.
Define Vision (Strategy & IT Consultancy)
Our approach to digital transformation begins with defining a clear strategy based on your business's specific needs and goals. With our extensive expertise in IT consultancy, we can help unlock your business's potential and seize emerging opportunities.
Find Solution (Customer Experience Design)
We specialize in developing technologically innovative solutions with a focus on user-centric design and secure operation. We strive to stay up-to-date with the latest technologies, methodologies, and trends to provide our customers and partners with holistic user experiences and generate added value for their businesses.
Build Solution (Software Architecture and Engineering)
To create impactful solutions, we use a systematic approach that involves developing a broad set of ideas and validating them based on user research. Our team of experts collaborates to design and implement custom software solutions, as well as Digital Experience Platforms, Content Management Systems, and Portals, among other disciplines.
Managed Services
We take a proactive approach to Managed Services, utilizing DevOps to deliver high-quality applications and services faster and more economically. By combining Development and Operations, we ensure that our software is robust and reliable, especially in production. Real-time monitoring allows us to quickly respond to potential problems, minimizing downtime and improving overall performance.
Our customer-centric approach has helped us grow as a company, and we are committed to providing our customers and partners with innovative solutions that meet their specific needs.
PRODYNA is an innovative software company creating software solutions with cross-industry knowledge along all digital touchpoints for small and large enterprises by using a customer-centric design approach. Growing since 2000, PRODYNA is based in 15 European economic regions.
Define Vision (Strategy & IT Consultancy)
Our approach to digital transformation begins with defining a clear strategy based on your business's specific needs and goals. With our extensive expertise in IT consultancy, we can help unlock your business's potential and seize emerging opportunities.
Find Solution (Customer Experience Design)
We specialize in developing technologically innovative solutions with a focus on user-centric design and secure operation. We strive to stay up-to-date with the latest technologies, methodologies, and trends to provide our customers and partners with holistic user experiences and generate added value for their businesses.
Build Solution (Software Architecture and Engineering)
To create impactful solutions, we use a systematic approach that involves developing a broad set of ideas and validating them based on user research. Our team of experts collaborates to design and implement custom software solutions, as well as Digital Experience Platforms, Content Management Systems, and Portals, among other disciplines.
Managed Services
We take a proactive approach to Managed Services, utilizing DevOps to deliver high-quality applications and services faster and more economically. By combining Development and Operations, we ensure that our software is robust and reliable, especially in production. Real-time monitoring allows us to quickly respond to potential problems, minimizing downtime and improving overall performance.
Our customer-centric approach has helped us grow as a company, and we are committed to providing our customers and partners with innovative solutions that meet their specific needs.
Media Contact Sorina Mone
Magnolia
+41 61 228 90 00
Sorina Mone
Magnolia
+41 61 228 90 00