About the session
Many doors that closed in the pandemic haven’t fully reopened, meaning that biopharma companies need to find new ways to communicate crucial information to healthcare professionals (HCPs).
Together with two experienced biopharma marketing experts, we discuss the opportunities and challenges of digital channels for engaging with HCPs.
With traditional channels no longer as effective, how do we pivot to ensure vital information still reaches those who need it most?
What you will learn:
- Discover ways to navigate the evolving omnichannel communication landscape to effectively find, reach, and engage HCPs while overcoming the current marketing challenges
- Learn best practices for personalization to significantly improve your communication with HCPs, improve relationships, and increase outreach
- Explore how generative AI and modular content help accelerate the production and delivery of fresh, relevant, and compliant content across channels
These insights will help equip you with the knowledge to refine your marketing strategy while ensuring compliance, learn what’s new, and achieve a better engagement with HCPs.
