Magnolia webinar

3 ways to use GenAI in biopharma marketing

On-demand

Watch our 45-minute webinar, in which our panel of pioneers in GenAI and digital biopharma marketing explore top use cases for capitalizing on the tremendous potential of generative AI (GenAI) in biopharma marketing.

About the session

For biopharma companies, GenAI is opening intriguing opportunities for enhancing digital experiences. By integrating GenAI into marketing efforts, companies can efficiently deliver relevant, personalized, and localized content to HCPs and patients across multiple channels faster.

But for many biopharmas, navigating the evolving GenAI landscape can be overwhelming. 

What are the best ways to get started with GenAI? And how can your organization avoid some potentially serious pitfalls?

In our on-demand webinar you’ll:

  • Discover the top 3 GenAI use cases for better digital experiences and engagement 
  • Learn best practices for getting started with GenAI now
  • Identify common pitfalls for GenAI implementations—and find out how to avoid them

Insights from this webinar will set you on the path to benefit from GenAI rapidly. You’ll learn how to use GenAI to produce more content and enhance omnichannel engagement while maintaining regulatory compliance.

Meet the panel

Our GenAI in biopharma marketing experts

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Alex Jijie

CEO, Digitalya

Alex is the CEO at Digitalya, a software development company focused on building web applications and platforms for biopharma and healthcare enterprises. He also runs the OmniSilence newsletter focused on innovation and omnichannel in pharma.

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Jess Ingram

Director, Camino Communications

Jess has been in healthcare communications for 15+ years and leverages omnichannel and generative AI to enhance pharma's communication with HCPs and other audiences. Recognizing the core challenge as non-technical, Jess takes a people-centered approach​​ to applying new technologies with a growth mindset that enables greater efficiency, value and innovation.

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Manuel Mitola

Global Digital Innovation Manager, AI-for-Pharma Marketing Expert

Manuel is a Sr. Omnichannel Marketing Manager who is on a mission to normalize AI in pharmaceutical marketing and sales. Manuel has 8+ years of experience in digital marketing and digital transformation within top global pharma and biotech firms; he also contributed to the book “AI Marketing” in 2019 and spoke at several international AI conferences, webinars, and workshops for AI in pharma.

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Anthony Poliseno

Chief Marketing Officer, Magnolia (Host), Magnolia

Anthony Poliseno is CMO at Magnolia, and is passionate about storytelling, media, change, and, of course, comic books. Prior to Magnolia, Anthony worked in product marketing at headless CMS vendor Contentful and built the marketing team at Uniform, a startup focused on the composition layer for composable DXPs.