Ventajas de las soluciones DAM de Magnolia
Búsqueda global
Recupera recursos digitales del DAM interno, de un DAM externo integrado o de ambos mediante la potente función de búsqueda impulsada por IA. Convierte Magnolia en un centro de contenido, recursos digitales y cualquier otro dato que sea relevante para los equipos de marketing de contenido.
Etiquetado automático de imágenes
Los nuevos recursos de imagen se etiquetan automáticamente por temas clave utilizando un innovador reconocimiento de imágenes alimentado por algoritmos impulsados por IA. Para un reconocimiento de imágenes más avanzado, configura fácilmente Magnolia para usar Amazon Rekognition. Asegúrate de que tus equipos de marketing pueden encontrar imágenes cuando las necesiten.
Editor de imágenes
Utiliza el editor de imágenes integrado para satisfacer las necesidades diarias de los especialistas en marketing en cuanto a procesamiento ligero de imágenes. Los responsables de marketing pueden editar fotografías rápidamente sin necesidad de cambiar a otro sistema. Tampoco es necesario cargar diferentes versiones de una misma imagen para distintos casos de uso en el front-end.
Paquete de conectores
Si no deseas migrar tus recursos digitales a Magnolia, déjalos donde están. El paquete de conectores DAM prediseñados te permite integrar con cualquier sistema DAM externo. Si una conexión prediseñada no está disponible, simplemente integra con el DAM externo de tu elección a través del sólido conjunto de API de REST de Magnolia.
Encadena sistemas DAM
No te limites a una migración completa de recursos ni renuncies al potente DAM integrado en Magnolia. En lugar de ello, utiliza distintos sistemas DAM a la vez para responder a necesidades específicas de tu actividad. Una vez configurados e integrados, los especialistas en marketing podrán buscar recursos digitales entre todas las soluciones DAM a través de una única interfaz de Magnolia como si todo estuviera almacenado en un único sistema.
Experiencia del cliente
Reúne contenido y recursos digitales audiovisuales para dar forma a experiencias digitales más atractivas. Con Magnolia, es fácil desplegar recursos digitales para mejorar la experiencia del cliente y, como contrapartida, generar resultados comerciales tangibles.
Digital Asset Management (DAM) Integrations
Integra un DAM externo con solo unas pocas líneas de configuración, de forma que los activos estén disponibles directamente dentro de Magnolia.
Headless asset management in Magnolia
Headless asset management is a modern approach to handling digital assets. In this context, "headless" refers to separating the backend asset management functionalities from the frontend user interfaces. Traditional asset management systems often tightly couple the management and delivery of assets, making it challenging to leverage assets across various channels and touchpoints.
Magnolia CMS recognizes the importance of headless asset management and offers native capabilities in this area. While Magnolia is primarily a content management system, it can also function as a headless asset management system, allowing for the storage and management of digital assets.
It also seamlessly integrates with external headless digital asset management systems like Cloudinary.
By integrating with a best-of-breed DAM system, Magnolia empowers editors and content creators to access and utilize images, videos, and other media assets directly within the Magnolia user interface. This integration streamlines the content creation process, as editors can conveniently embed assets from the external DAM into pages and other experiences they build using Magnolia.
Características de DAM diseñadas pensando en los creadores de contenido
Saca el máximo partido de tus costosos recursos digitales haciéndolos altamente disponibles. Utiliza con facilidad la barra de búsqueda para buscar recursos digitales relevantes y selecciónalos para usarlos en toda una gama de aplicaciones front-end o historias de Magnolia. Los recursos audiovisuales son una forma potente de conseguir que el contenido sea más atractivo.
DAM de nivel empresarial
Las capacidades del DAM permitirán a tu organización evitar los silos de datos. Los recursos digitales ocultos o perdidos son una enorme carga para el presupuesto de los equipos de marketing, pero no tiene por qué seguir siendo así. Las capacidades de búsqueda, metadatos y etiquetado con IA de Magnolia garantizan que los recursos digitales estén altamente disponibles cuando los especialistas en marketing los necesitan sin trabajo adicional.
FAQs
What is DAM vs CMS?
DAM, also known as digital asset management, and CMS, which stands for content management system, are two distinct concepts in digital content management.
DAM is a single source of truth for an organization's digital assets. It is a central repository where assets like images, visuals, audio, and more are stored and organized. DAM is a robust system designed to handle and optimize the management of digital assets.
On the other hand, CMS is a powerful software platform primarily used for content creation, publication, and management on your website, mobile app, etc. It allows multiple users to collaborate seamlessly on various content-related tasks in an organization. With a CMS, organizations can create and edit content, maintain version control, and manage workflows.
How does CMS and DAM work together?
The following explains how CMS and DAM work together.
- Centralized asset repository: DAM is a centralized location for storing digital media files or assets. CMS can integrate with DAM to access these assets, making it easier for content creators to find and utilize them within the CMS platform.
- Metadata and tagging: DAM possesses metadata management abilities that allow users to add descriptive tags to assets. This can improve search capability and discovery within the CMS interface.
- Version control and collaboration: DAM systems often include version control features to manage asset versions which allows users to track different versions of digital media files including the entire content lifecycle. CMS can benefit from this functionality, ensuring that the latest and approved versions of assets are utilized in the content creation process.
- Workflow and approval processes: DAM systems offer asset workflows and approval processes that enable collaborative asset creation and ensure proper reviews before publishing. CMS platforms can integrate with these DAM workflows, facilitating seamless content approval and publishing processes.
What is the difference between headless CMS and DAM?
Headless CMS focuses on content management and delivery, while DAM focuses on organizing and managing digital assets such as images, videos, and documents.
Is DAM part of CMS?
Yes, DAM is an essential component of many CMS platforms. It provides a centralized system for organizing, storing, and managing digital assets such as images, videos, documents, etc.
What are the different types of CMS?
The three different types of CMS are:
- Traditional CMS: Traditional CMS platforms are typically designed for content management and publishing purposes. They provide a user-friendly interface for creating, editing, and organizing content.
- Headless CMS: Headless CMS separates content management capabilities from the presentation layer. It allows content to be stored and managed separately from the frontend, enabling greater flexibility in delivering content to various digital channels and devices.
- Hybrid CMS: Hybrid CMS combines the features of traditional and headless CMS. It offers both content management and delivery capabilities, providing flexibility for organizations to manage content and deliver it through multiple channels, including websites, mobile apps, and IoT devices.
