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How to build a DX for the modern traveller
The travel and tourism industry is undergoing rapid digital transformation, with the significance of delivering exceptional customer experiences to stay ahead of the competition.
Travel businesses need to leverage the right tools and deliver a great digital experience (DX) to meet the expectations of today’s travellers.
打造难忘体验的多项功能
个性化和客户转化
将旅行爱好者转化为买家：定义细分市场和角色，根据访问者的喜好和行为调整内容，并通过量身定制的服务精准定位客户。
测试和优化
快速创建登录页面、微站点和营销活动，并通过 A/B 测试进行优化。您可以重复使用现有内容并在一个位置集中管理所有活动元素。
提高效率
Magnolia 支持您以直观的方式构建完整的网页。选择所需的组件，根据需要进行配置，然后将它们放置在所需的位置。
集成富媒体
在一个集中的位置对丰富的媒体及其他资产的创建和协作使用进行简化。直接通过 Magnolia 访问第三方 DAM 中的资产。
扩大社交媒体的覆盖范围
在社交网络上迅速推广您的品牌故事和促销活动。借助 Magnolia，您只需创建一次内容，然后进行一键操作即可同时发布到多个渠道。
一次创建，任意发布
无论您的内容是图片资源、营销活动宣传片还是旅游目的地等结构化内容单元，您只需将其保存在一个位置即可。
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It's how Butlin's were able to stay on track
And achieve first class results
Bounce rate
Conversion to search
Conversion
Travel & tourism: How to build a digital experience for the modern traveller
Travellers are craving meaningful and seamless end-to-end experiences for before, during and after their trips. That is why travel and tourism brands need to discover how to build cutting-edge digital experiences and how to meet the demands of speed and convenience that safety-conscious travellers so desperately want.
To improve the overall traveller buying experience, it must be leaner and more personalized.
Download this free travel and tourism-focused eBook to learn:
- How to keep the content that travellers adore coming
- How to deliver hyper-personalized experiences
- How to connect multiple channels and touchpoints
- Why you need to pivot to digital
- Why embracing the cloud can help drive an improved customer experience
Butlin’s, the home of entertainment, is a market leader in family holidays, promising endless fun for all age groups with so much included in the price of a break. Alongside family breaks, there’s also Butlin’s Big Weekenders, exclusively for adults. With over 20 breaks to choose from including decade-themed parties to genre-specific music weekends and festivals, there’s an incredible variety of Big Weekenders running throughout the year.
At One Beyond, we specialise in the design and engineering of mission-critical digital solutions that accelerate performance and drive successful business outcomes through a combination of technical innovation and creative thinking. We stay ahead of the technology curve to deliver a competitive advantage, enhanced customer experiences, and efficient business processes.