Business
Business
In this category, you will find articles about using the Magnolia DXP and the creation of differentiated digital customer experiences.
We created this category for our marketing and business community. Topics range from Content Management, personalization, and optimization to Digital Asset Management to ecommerce and SEO. For example, check out 'What is a composable DXP?' to learn how to manage all content, campaigns, and experiences in a central hub.
Why Brands Need to Embrace Experience-Driven Commerce
- Jamie Bolland
DXP features explained
- Sorina Mone
7 key use cases for GenAI in biopharma marketing
- Jan Schulte
Bringing Retrieval-Augmented Content Generation (RAG) into the Magnolia AI Accelerator
- Tobias Kerschbaum, Jan Schulte
Composable DXP
- Rasmus Skjoldan, Jan Schulte
Flying High With A Headless Cloud CMS
- Bennett Newkirk
Enhancing life sciences marketing
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- Eryn Veronesi
Digital transformation mistakes: One size doesn't fit all
- Bertrand Gillet
Headless CMS and Hybrid Headless CMS explained
- Jan Schulte
Enhancing security in the cloud: Introducing advanced solutions for Magnolia DX Cloud
- Jan Haderka, Sorina Mone
HCP engagement in the digital era of biopharma
- Jamie Bolland
What Is the Benefit of Content Marketing in B2B Ecommerce?
- Dominik Dühning
Composable DXP for modern ecommerce experiences
- Sorina Mone
Unlock DXP value by buying for today AND tomorrow
- Jorens Thomassen
Insurers must create new business models to be truly innovative
- Anthony Poliseno
Unlocking the power of composable DXPs
- Jan Schulte
How brands can approach multilingual websites
- Tobias Kerschbaum
Choose the perfect MarTech solution: CMS, WEM or DXP?
- Jamie Bolland
Using generative AI for content management
- Jan Schulte, Sorina Mone