Business

Business

In this category, you will find articles about using the Magnolia DXP and the creation of differentiated digital customer experiences.

We created this category for our marketing and business community. Topics range from Content Management, personalization, and optimization to Digital Asset Management to ecommerce and SEO. For example, check out 'What is a composable DXP?' to learn how to manage all content, campaigns, and experiences in a central hub.

GartnerMQ_2024_Teaser

Magnolia is once again a Visionary in Gartner Magic Quadrant for DXPs

  • JamieBolland_headshot
    • Feb 26, 2024
  • Jamie Bolland
new Building powerful content workflows that scale 1200x628

Building powerful content workflows that scale

  • Scot Rhodes
    • Feb 20, 2024
  • Scot Rhodes
new Hyper Prompt 1200x628

New Magnolia app makes AI prompting easier (and better) than ever

  • sorina_mone
  • Jan Schulte
    • Feb 6, 2024
  • Sorina Mone, Jan Schulte
new Unlocking seamless customer journeys 1200x628

Unlocking seamless customer journeys: Explore the power of digital customer experience

  • sorina_mone
    • Jan 22, 2024
  • Sorina Mone
Powering modular approaches Biopharma 1200x628-2

Powering modular approaches with a DXP in the biopharma industry

  • small-Mark Melton
    • Jan 18, 2024
  • Mark Melton
new Prompt engineering 1200x628

Everything you wanted to know about prompt engineering and never dared to ask

  • Jan Schulte
    • Jan 16, 2024
  • Jan Schulte
new How to increase customer acquisition, conversion and retention with a DXP 1200x628

How to increase customer acquisition, conversion and retention with a DXP

  • sorina_mone
    • Jan 11, 2024
  • Sorina Mone
new AI LLMs 1200x628

Large language models are easy, said no one ever. Until now.

  • Jan Schulte
    • Dec 12, 2023
  • Jan Schulte
new Leveraging analytics and personalization in a composable DXP 1200x628

Leveraging analytics and personalization in a composable DXP

  • JamieBolland_headshot
    • Dec 6, 2023
  • Jamie Bolland
new Empowering business agility 1200x628

Empowering business agility: Key DXP features for dynamic growth

  • JamieBolland_headshot
    • Nov 28, 2023
  • Jamie Bolland
new What is a DXP 1200x628

What is a DXP? (Digital Experience Platform)

  • sorina_mone
    • Nov 20, 2023
    • 9 MIN
  • Sorina Mone
new Unlocking hyper-personalization with generative AI A guide 1200x628

Unlocking hyper-personalization with generative AI: A guide

  • Jan Schulte
  • sorina_mone
    • Nov 15, 2023
  • Jan Schulte, Sorina Mone
new Whatis a decoupled CMS 1200x628

What is a decoupled CMS?

  • JamieBolland_headshot
    • Nov 14, 2023
  • Jamie Bolland
new How to improve your customers’ digital experience with generative AI 1200x628

How to improve your customers’ digital experience with generative AI

  • sorina_mone
  • Jan Schulte
    • Nov 2, 2023
  • Sorina Mone, Jan Schulte
Unlocking Seamless UX Strategies 1200x628

Break down the silos hurting your business and leverage a DXP for seamless UX strategies

  • Anthony_CMO-square
    • Oct 30, 2023
  • Anthony Poliseno
new Why simplicity matters in your CMS choice 1200x628

Why flexibility matters in your CMS choice

  • JamieBolland_headshot
    • Oct 24, 2023
  • Jamie Bolland
Making AI real for content teams 1200x628

Making AI real for content teams

  • Jan Schulte
  • sorina_mone
    • Oct 10, 2023
  • Jan Schulte, Sorina Mone
Navigating the MarTech world 1200x628

Navigating the MarTech world: What actually matters when you choose technology

  • JamieBolland_headshot
    • Sep 28, 2023
  • Jamie Bolland
Omnichannel Insurance 1200x628 headline_1

The power of omnichannel experience in the insurance industry

  • Vanessa Dietz
    • Sep 11, 2023
  • Vanessa Dietz
How positive friction reshapes digital marketing 1200x628

How positive friction reshapes digital marketing

  • Sandra_Schroeter
    • Aug 14, 2023
    • 4 MIN
  • Sandra Schroeter
Insurers there’s no substitute for DXP 1200x628 headline

Insurers, there’s no substitute for digital experience

  • Bogdan Lupu
    • Aug 4, 2023
    • 8 MIN
  • Bogdan Lupu
Composable Experience 1200x628

What does composable experience mean for your digital transformation?

  • Bennett Newkirk
    • Aug 3, 2023
    • 6 MIN
  • Bennett Newkirk
Digital transformation in the insurance business 1200x628 headline_1

Navigating the challenges of digital transformation in the insurance business

  • Vanessa Dietz
    • Jul 20, 2023
    • 10 MIN
  • Vanessa Dietz
Boosting conversions through better SEO 2 1200x628 (1) (1) (1)

Boosting conversions through better SEO and digital experience (DX)

  • Vanessa Dietz
    • Jul 18, 2023
    • 6 MIN
  • Vanessa Dietz